The rise of social media stars is not a new phenomenon; in fact social media stars have been around for years, I just didn’t really know about them then. To me a ‘star’ was someone you saw in the movies or on TV – not someone who has a successful Instagram account or YouTube following, but my experience last year of producing a mini series called ‘How to become a YouTube star’ completely opened my eyes up to the sheer number of people who are huge stars online. They may not have the paparazzi following them everyday (who would want that anyway?) but they do have tens of thousands if not millions of followers waiting with baited breath for their next blog post, YouTube video or Instagram story. It’s quite amazing really and I am fascinated and intrigued by it at the same time – these stars are just that – they are stars. Rightly or wrongly, they have carved some niche online and their fans absolutely love it. Take Zoella for example, or Tanya Burr – the creme de la creme of the social media world. These ladies are rocking every endorsement deal going and they have well and truly received the fruits of their labour; they have million pound homes, attend the red carpet events and premiers like A-Lister’s and are have millions or adoring fans and yet if you ask a large proportion of people who they were, many wouldn’t have a clue. This is what intrigues and fascinates me and I love exploring the world of social media and digital, unearthing new talent – like Casey Neistat for example. Well I probably shouldn’t use the word ‘new’ when talking about Casey because he’s actually been around for years, but I only recently discovered his YouTube channel which has over 5 million subscribers!
It’s really quite fascinating and I’d love to know from you who you’re favourite social media or YouTube star is?
Cheryl Gibbs is a talented and professional personality that lights up the screen when she presents. Having come from a diversifying media background that includes presenting on both commercial and national radio stations, international TV, online and includes a weekly newspaper column, Cheryl is a unique and versatile talent.